Wired for the Win: How Technology is Transforming the Stadium Experience

8 minute read

At SSR, we’ve built a reputation as a trusted technology design and innovation partner in the healthcare industry. Now, we’re bringing that same expertise and forward-thinking approach to the world of sports and entertainment. With a dedicated team focused solely on this dynamic sector, we’re helping venues across the country elevate the fan experience, streamline operations, and prepare for the future.

A Team Built for Sports & Entertainment

Our specialized and dedicated team understands the unique demands of stadiums and arenas. From the schematic design phase to final implementation, we provide multidisciplinary technology services that include:

  • Project Management: Our dedicated project managers focus exclusively on sports and entertainment projects. They understand the scale, space planning, and fast-paced nature of these venues, ensuring seamless coordination from concept to completion.
  • Audio/Video Design: Using predictive modeling tools like EASE, we design immersive AV systems tailored to each venue. We stay ahead of manufacturing trends in video boards to guide architects and owners on what’s possible—and what’s practical.
  • Broadcast Design: We support both inside and outside broadcast needs. Whether it’s permanent in-venue equipment or infrastructure to host championship-level events like the Super Bowl or World Cup, we ensure your venue is ready—without costly retrofits.
  • Structured Cabling & Connectivity: From Wi-Fi RF modeling to DAS systems, we design robust technology backbones that eliminate dead zones and support thousands of connected devices.
  • Security Systems: Modern security is more than just front-of-house vs. back-of-house. We design access control systems for suites, player/performer areas, media zones, and more integration with digital tickets and smart devices. We also plan for centralized security operations centers that support crisis and event management, allowing members of the security staff and outside authorities a place to collaborate.
Future-Ready, Today

We strike a balance between current best practices and emerging trends. Our designs include fiber optic infrastructure and scalable systems that support future upgrades, ensuring your venue remains cutting-edge for years to come.

Integrated MEP Collaboration

Working alongside our in-house MEP team, we deliver fully integrated solutions. From electrical and structural loads to cooling requirements, we coordinate every detail internally, streamlining communication and reducing risk.

Always Learning, Always Leading

We stay connected to the industry through active involvement in professional organizations and tradeshow attendance, continuously learning from experts inside our industry as well as from other industries. This keeps us at the forefront of innovation, ready to bring the latest insights and technologies to your project.

Building the Future of Fan Engagement

As the expectations of fans, athletes, and broadcasters continue to evolve, so must the venues that host them. At SSR, we’re not just designing for today—we’re engineering for tomorrow. With a deep understanding of the sports and entertainment landscape, a commitment to innovation, and a collaborative, multidisciplinary approach, we help our clients deliver unforgettable experiences. Whether you’re building a new stadium or upgrading an existing one, SSR is your partner in creating a connected, secure, and future-ready venue.

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